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Marketing Skills to Put on a Resume + How to List Them

A comprehensive list of the hottest marketing skills for your resume and a handy guide with info about how to list your marketing skills so that employers take notice.

June 1, 2024

Crafting a compelling resume is crucial in the competitive field of marketing, where your ability to stand out is often the first step toward landing your dream job. The skills section on a resume can make or break your application, especially for marketing professionals who are expected to be versatile, creative, and technically skilled. A well-curated list of marketing skills not only showcases your qualifications but also highlights your strategic thinking and ability to tailor your expertise to the needs of potential employers. Let’s deep dive into the essential aspects of what marketing skills to put on your resume and how to strategically list them.

List of the Most Important Skills to Put on Marketing Resumes

When structuring your resume, it’s imperative to categorize your skills to ensure clarity and maximize impact. Here are the key categories and the specific skills you should include:

Technical Skills

  • SEO/SEM: Mastery of search engine optimization and marketing.
  • Data Analysis: Proficiency with analytics tools like Google Analytics, Tableau.
  • Email Marketing: Experience with platforms like Mailchimp, HubSpot.
  • A/B Testing: Skills in conducting and analyzing split testing.
  • Digital Advertising: Competence in paid social media, PPC (Pay-Per-Click) ads.

Software Skills

  • CRM Tools: Salesforce, HubSpot CRM.
  • Marketing Automation: Marketo, Pardot.
  • Content Management Systems (CMS): WordPress, Joomla.
  • Graphic Design Software: Adobe Creative Suite, Canva.
  • Web and Analytics Tools: Google Analytics, SEMrush.


  • Content Strategy: Crafting and implementing effective content plans.
  • Brand Management: Building and maintaining a strong brand presence.
  • Market Research: Conducting qualitative and quantitative research.
  • Project Management: Agile, Scrum methodologies.
  • Social Media Strategy: Planning and executing campaigns across various platforms.

Soft Skills

  • Communication: Both written and verbal excellence.
  • Creativity: Generating innovative ideas and campaigns.
  • Problem-Solving: Addressing and overcoming marketing challenges.
  • Team Collaboration: Working effectively within a team.
  • Critical Thinking: Analyzing data and trends to make strategic decisions.

How to Put Skills on a Marketing Resume

Strategically placing your skills throughout your resume will enhance readability and impact. Follow these steps:

Dedicated Skills Section

Create a "Skills" section near the top of your resume. List your key skills concisely using bullet points. Group them under relevant headings, like "Technical Skills" and "Soft Skills."



Technical Skills

  • Data Analysis
  • Email Marketing

Soft Skills

  • Communication
  • Creativity
  • Team Collaboration

Embedding Skills in Work Experience

Integrate the most relevant skills into your job descriptions under the "Work Experience" section. Use action verbs to show how you applied these skills in previous roles.


Digital Marketing Specialist
ABC Company, June 2020–Present

  • Enhanced website SEO, which resulted in a 40% increase in organic traffic.
  • Developed and executed email marketing campaigns using HubSpot, achieving a 20% increase in open rates.
  • Conducted A/B tests to optimize PPC ad performance, improving conversion rates by 15%.

Highlighting Skills in Resume Summary

Use the resume summary to briefly mention your top skills and how they align with the job you’re applying for. This sets the tone for the rest of your resume and grabs the recruiter’s attention.


Results-driven Marketing Specialist with over 5 years of experience in SEO, PPC, and data analytics. Adept at leveraging CRM tools to boost customer engagement and drive revenue growth. Proven track record of enhancing digital presence through innovative content strategies and targeted email marketing campaigns.

How to Tailor Your Skills to Match the Requirements from the Job Ad

Tailoring your resume for each job application is essential. Here’s how to ensure your skills section aligns with the job ad:

Analyze the Job Description

Identify the key skills and competencies listed. Look for repetitive phrases and required skills, which indicate the employer’s priorities.

Match Your Skills to the Job Ad

Select the most relevant skills from your own skill set that match the job description. Highlight these skills more prominently in your resume.

Example from a Job Ad:

Required: Proficiency in Google Analytics, content strategy development, and social media campaign management.

Your Tailored Skills Section:


Technical Skills

  • Google Analytics
  • Social Media Campaign Management


  • Pillar Content Strategy Development
  • Long-Tail Keywords Optimization

Use Keywords

Incorporate specific terms and phrases from the job ad into your resume. This not only makes your resume ATS-friendly but also shows the recruiter you have the desired qualifications.


To capture the attention of hiring managers in the competitive marketing field, your resume must strategically present your skills. Prioritize a clear, categorized skills section, integrate key skills into your work experience, and highlight them in your resume summary. Tailoring your resume to align with each job application by aligning your skills with the job ad will maximize your chances of success. Remember, your resume is more than just a list of what you can do; it’s a demonstration of your strategic thinking and alignment with the employer's needs. Happy job hunting!

Editorial note: The first draft of this article has been created by AI. It has then undergone a normal editorial process, with our Editor-in-chief, Michael Tomaszewski, a Certified Professional Resume Writer, ensuring the advice in this piece is factually correct, in line with the best resume writing practices, and written in a clear, readable manner.

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